1. Introduction Welcome to www.pureca.co.uk ("Website"). Pure Cloud Accounting ("we", "us", "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our Website or engage with our services.

​

2. Information We Collect We may collect and process the following types of personal data:

​

• Personal Identification Information: Name, email address, phone number, and any details provided through our contact forms or client registration.

• Financial and Business Data: Billing details, tax information, and other financial data necessary for providing our accounting services.

• Technical Data: IP address, browser type, device details, and Website usage data collected via cookies and similar technologies.

• Communication Preferences: Your preferences regarding marketing communications and newsletters.

 

3. How We Use Your Information We use personal data to:

​

• Provide accounting and financial services.

• Respond to enquiries and client support requests.

• Manage billing, invoicing, and payment processing.

• Improve our Website and service offerings.

• Comply with legal, tax, and regulatory obligations.

• Send newsletters and marketing communications (only with your consent).

 

4. Cookies and Tracking Technologies We use cookies and similar tracking technologies to enhance your experience on our Website. These include:

​

• Essential Cookies: Necessary for Website functionality.

• Analytical Cookies: Used for understanding visitor interactions.

• Marketing Cookies: Used to tailor advertising (where applicable and with consent).

 

You can manage your cookie preferences through your browser settings. Please see our Cookie Policy for more details.

 

5. Sharing Your Information We do not sell or trade your personal data. However, we may share your information with:

​

• Service Providers: Third-party vendors assisting with accounting software, payment processing, IT support, and cloud storage.

• Legal and Regulatory Bodies: Where required by law, tax authorities, or regulatory obligations.

• Business Transfers: In case of mergers, acquisitions, or company restructuring.

 

6. Data Security We take appropriate security measures to protect your personal data. However, no online system can guarantee complete security. We recommend that you take necessary precautions when sharing sensitive data online.

 

7. Data Retention We retain your personal data only as long as necessary for business, legal, or tax purposes.

 

8. Your Rights You have the following rights concerning your personal data:

​

• Access: Request a copy of your personal data.

• Correction: Update inaccurate or incomplete data.

• Erasure: Request deletion of your data under certain conditions.

• Objection: Withdraw consent for marketing communications.

• Restriction: Request a limitation on data processing.

 

To exercise your rights, contact us at hello@pureca.co.uk.

 

9. Third-Party Links Our Website may contain links to third-party websites. We are not responsible for their privacy policies or data practices.

 

10. Changes to This Policy We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

​

11. Contact Us If you have any questions regarding this Privacy Policy, please contact us at hello@pureca.co.uk.